Work at Home Profile: Janice and Susan/5 Minutes for Mom

janice-susan-blogher08 Name and type of Business:
Winter Marketing Inc. (DBA 5 Minutes for Mom)
Winter Marketing USA Corp. (DBA Pedal Cars and Retro Collectibles and A Rocking Horse To Love)
We have two corporations: a Canadian corporation that owns our 5 Minutes for Mom blog network and a US Corporation that owns our ecommerce stores, Pedal Cars and Retro Collectibles and A Rocking Horse To Love.

How long have you been in this business:
We started our stores early 2005 and 5 Minutes for Mom in early 2006.

What is the biggest challenge about having your business and family under the same roof?
Screaming kids while you’re on the phone! LOL
But no, seriously, it’s just as you’d imagine… work never ends and your family experiences you constantly running to your computer to do one more thing.

How have you managed child care (if applicable):
Until 2007, when Janice and I both had babies within 2 weeks of each other, we juggled our business and our kids with only a few teenage babysitters helping us. One of us would work while the other looked after Julia and Jackson.

Once Olivia and Sophia arrived, we knew we needed full time help. Now, we both have nannies that help with our children during work hours.

What is your favorite part about being in business for yourself? Least favorite?
For me the best part of being in business for myself is being able to think up an idea, decide to execute it, and then go for it! I’ve never considered myself creative in an artistic sense — I can barely draw a stickman. But I’ve discovered that I am creative after all.

The least favorite part of running my own business is the accounting. We have a bookkeeper, but still, the details of the financial side of the business bore me.

What is the biggest mistake you’ve made as a work at home business owner/employee?
My biggest mistake is one that, unfortunately, I am still making every day — not outsourcing effectively. It is a constant struggle to try to grow your business. You need people to help, but you need the cash flow to pay them. And not only is the cash flow tricky, trying to find the right new employees and contractors and manage their tasks is a full time job in itself. There are no easy answers to this challenge and we’re constantly struggling with it.

What is the best decision you’ve made as a work at home business owner/employee?
To team up with my sister and my mother and create our Corporate structure right from the beginning.

What advice do you have for anyone considering starting a work at home business or job?
Decide up front if you are going to be in business for yourself or if you want partners. If you are considering a partnership, be very careful who you choose. Even if you are confident your relationship will never turn sour, set out the partnership details in writing and determine how you would proceed if one of you chooses to leave the business.

In 2006, identical twin sisters, Janice and Susan, created 5 Minutes for Mom and it quickly became an essential, go-to site for moms that entertains and informs, while promoting the online mom community.
Janice and Susan’s backgrounds in writing, software development, business consulting, and ecommerce store management, along with their experience as mothers of young children, help them deliver their high traffic mom blog.
The twin sisters work at home managing 5 Minutes for Mom and the network of sister blogs as well as their two online stores: Pedal Cars and Retro Collectibles and A Rocking Horse To Love.

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