This made a lot of dentists very very wealthy


What the ad says:

Why we have the youngest customers in the business
This young man is 11 months old — and he isn’t our youngest customer by any means.

For 7-Up is so pure, so wholesome, you can even give it to babies and feel good about it. Look at the back of a 7-Up bottle. Notice that all our ingredients are listed. (That isn’t required of soft drinks, you know — but we’re proud to do it and we think you’re pleased that we do.)

By the way, Mom, when it comes to toddlers — if they like to be coaxed to drink their milk, try this: Add 7-Up to the milk in equal parts, pouring the 7-Up gently into the milk. It’s a wholesome combination — and it works! Make 7-Up your family drink.

You like it… it likes you!


Sound off

(yes, this is a real ad, however, I did add the first line to it… you know, the one about mama’s breasts. Just to be clear; so the 7-up lawyers don’t come after my millions and millions and bajallions of dollars.)


  1. I guess truth is stranger than fiction! Cannot believe that mothers would actually fall for this! Must have been around the time that everyone was smoking too!

  2. topsytechie says:

    So whatever things are good, whatever things are pure….who knew that scripture was talking about 7-up??? LOL

  3. Add 7-Up to milk?? Just the thought of that makes me want to gag…

  4. Happy Campers says:

    7up in milk? Vomoot! That is so funny that it touts itself as a healthy drink.

  5. I have nothing…
    This has left me speechless.

    7-Up. In. Milk. I just threw up in mouth a little at the mere thought.

  6. Beth @ The Natural Mommy says:

    Eek! Glad we now have lawyers who specialize in suing advertisers who lie…

  7. TX Poppet says:

    This is hilarious! I can vaguely remember a big push to get mothers to give 7-up to collicky babies instead of beer to soothe their stomachs.

  8. T with Honey says:

    And some people wonder why there is such a prevalent problem with obesity today. Apparently we’ve been encouraged to add extra sugar to our kids diets for a little longer than we realized.

    The things advertisers will say to get us to buy more of their product and how gullible people are in believing what they say just flabbergasts me.

  9. No wonder we’re all addicted to sugar!

  10. Imperfect says:

    After working with advertisement copywriters, I decided those guys (and gals) have to be a brilliant and a little bit nuts to make an ad work. I think this guy was more nuts than brilliant.

  11. ❉ pixie ❉ says:

    Wow…where’s the cigarette?

  12. aheartforhome says:

    Oh my! Maybe this is why my mother constantly tells me how she gave me chocolate milkshakes when I was only 3 weeks old, blah blah blah, so I should give them to my babies too. My how times have changed!

  13. Dawn @ My Home Sweet Home says:

    I’m glad you gave the extra disclaimer at the end, because my jaw was still in my lap. That’s unbelievable advertising!

  14. All I can say is WOW!!! Did moms really fall for that? If all the ingredients are listed they must have seen all the sugar in it!!!! ahhhhhh…..

  15. Toblerone from Simple Mom says:

    Okay, can I just say my husband just told me he used to drink 7-Up and milk together as a kid. I’m a-gagging.

  16. mah-meeee says:

    oh boy. seriously?

    and i’m all worked up about my daughter having least amount of processed sugar every day.

  17. Lisa@BlessedwithGrace says:

    So funny.

  18. Steph at Problem Solvin' Mom says:

    Holy wow! What vintage is this, I am gagging at the thought of 7up and milk…

  19. karla:
    i’m glad you enjoy my blog, thanks for your nice comment!
    (this is amazing. where do you find these???)

  20. Methodius Isaac Bonkers, M.D. says:

    Did you know 7up once contained lithium?

    See for yourself at the “Marvelous Mental Medicine Show” online gallery of psychiatric drug advertising:

    An ad for 7up “lithiated lemon soda” can be found here:

  21. 7up doesn’t even need to advertise. Try going to an In-N-Out or an El Pollo Loco with your toddler in toe. Our son Charles makes a bee line for the soda machine and his drink of choice is you guessed it 7up

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