Fly on Lufthansa and share your itinerary on social networks

airplane

Social Media and Customer Service are working hand-in-hand, as companies discover new ways to incorporate new media into their marketing and business plans.

Lufthansa Airlines has recently introduced MySkyStatus. When you go to the MySkyStatus page, you simply input your flight information and your Twitter and Facebook pages will be updated automatically with your flight schedule information, including departures and arrivals.

I’m sure it won’t be long before most US airlines implement something similar.

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2010 Digital Trends

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Wondering what the trends will be in the Digital world next year?

Here are some ideas from around the web:

1. Facebook Replaces Personal Email (via Marketing Charts)

2. More Flash, Not Less (via Marketing Charts)

3. Brands Must Become More Social Online (via DesignDamage)

4. Marketing Platform Extends to Mobile, Social, and Local in Real-Time (via DesignDamage)

5. Open source software starts making proper money, thanks to the cloud (via Branding Strategy)

Click on the above links to see the lists in their entirety.

What trends do you think will take place in 2010?

Managing your time online

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When I first started blogging over 4 years ago, it was easy for me to manage my time. I sat down to write a post, edited it, posted it and that was that. I didn’t know anyone else who had a blog, so I didn’t spend time reading other blogs. There wasn’t Twitter. I wasn’t using Facebook. I didn’t know what a feed-reader was. My online life was manageable.

But soon, I realized that there were blogs. MANY blogs. Written by other people. And they were interesting. My “Bookmarks” list in my browser became flooded with links. I quickly realized that method was futile. I spent my time going through that list each day only to realize that there was nothing new to read. Wasted time.

Fortunately, I discovered feed-readers and that solved that problem.

Enter Twitter. And Facebook. And the hundreds of blogs that I ended up subscribed to. And all of the other social media sites that I became involved with.

If I hadn’t realized a way to wrestle all of those things under control, I’d be sitting in a corner sucking my thumb and rocking, mumbling something incoherent. That’s not to say that I have time management down to a science. I don’t. But I have found some things that help me maintain my sanity, while also continuing to grow my sites and business online. You won’t necessarily find anything new on this list, but we all need to be reminded of these things on occasion.

1) PRIORITIZE: Your to-do list is probably a mile long. Face it – you aren’t going to get it all done today (and that’s ok.) But what you can do is look your list over and find the items that have a glaring need for your attention. Put those things at the top of your list. AND DO THEM. If you can’t complete the entire task, break it into little chunks and check those off as you complete them.

2) STOP PROCRASTINATING: If it needs to be done now, do it. Ignoring it will not make it disappear off of your list. It will only serve as a further distraction as you start to worry about the fact that it isn’t getting done. So just do it. You’ll feel better once it’s checked off of your list.

3) USE APPLICATIONS/TOOLS THAT ALLOW YOU TO BE MORE EFFECTIVE AND EFFICIENT: When I first started using Twitter, I hated it. I found myself on the Twitter website obsessively refreshing to see if someone had replied to any of my comments (“Why doesn’t anyone else see how witty I am on there?”). I wasted so much time doing that, I had to just quit Twitter for a couple of months. Then I learned about Twhrl and was hooked on Twitter once again. Only this time, I was able to use it in a way didn’t take me away from other work I was doing. If someone responded to me, I received a little notice on my screen. There are so many applications that make using Twitter so much easier and I’ve tried most of them. Tweetdeck has been my favorite, and each new version adds something that makes me enjoy it even more. Try them out and see which one helps you the most.

(*NOTE* I will be posting tutorials on some of the helpful features for each Twitter application/tool in an upcoming series)

4) KNOW WHEN TO CLOSE OTHER APPLICATIONS: The internet allows us to be in multiple places at one time. On so many levels, this is a fantastic thing. But when you are trying to get work done, it leads to overload. If you have too many programs open on your computer screaming for your attention it will become a major distraction. If you need to write a blog post, close down every program except for the ones you need in order to write your post. Don’t keep Tweetdeck or Skype or GoogleChat open, unless you have to have access to write your post. (And if that’s the case, consider doing that portion of your post separately) Those are tools meant to help you. Just as you can turn off your phone to keep from being interrupted, you can turn these other distractions off as well.

5) ALLOW YOURSELF TO BECOME PICKIER ABOUT WHERE YOU SPEND YOUR TIME ONLINE: When I first started reading other people’s blogs, I had the time to do it. Soon, my reader had become too full. At first I tried breaking them down into types of blogs (eg: design sites; blogging friends; cooking sites…) but my reader still caused me anxiety when I’d open it and find 500+ new posts waiting to be read. I was so afraid of missing something that I’d try to make it through that list (Oh yes I did…). But when I got to the end, I realized that I couldn’t recall most of it. That is because not all of it was relevant to me anymore. My needs had changed. I no longer needed every single design site (And really — did I ever??). So I whittled my list down to the select few that I consistently found myself referring to. I did that for each type of site I had in my reader. If it was not useful to me, I removed it.

6) ALWAYS HAVE SEVERAL POSTS STARTED IN YOUR DRAFTS: At any given time, I have at least 4 posts in my drafts folder that I can work on. This allows me to work on them as inspiration hits, but it also keeps me prepared for those times when something unexpected happens and I need to get a post up. If you are a blogger with a regular posting schedule, this can be a life-preserver in a pinch.

7) DEDICATE PARTS OF YOUR DAY TO VARIOUS TASKS: If you were at work in a corporate office, you would most likely have some sort of schedule that you’d follow through the day. It should be no different when you are sitting in front of your laptop at your kitchen table. Come up with a schedule/game plan for how you will spend your computer time. Twitter won’t die if you aren’t on there every 20 minutes. Facebook will carry on without you while you complete your current project. Set aside times of the day to spend on each of the sites you frequent. Consider what times of day are most active on those sites. (eg: Twitter is most active in the evening/night hours… but you may have people you call on who are most active in the morning) Feel free to allow for flexibility with it, but be aware of how much time you are spending on each site and how much time it is taking away from the other things you need to get done, and plan your time accordingly.

Time management doesn’t always come naturally to us. We want to do what we want to do. But sometimes, we have to do other things. With some focus dedicated to those things, you will soon find that your day feels more in control.

How do you manage your time? Share in comments.

Increase Efficiency by Using Social Media Apps

Social Media is fun. It’s a great way to socialize, stay informed, connect and share. But if you are wanting to limit your time on it and still keep your pulse on things,  and you aren’t using a social media application, you are going to spin your wheels and end up not getting much done.

In the last year, several applications have been released that allow you to keep track of Twitter, Facebook and other outlets all in one place, removing the need to visit many different sites. This increases your productivity by allowing you to search for specific topics and create specific groups that are most relevant to you.

Several to look at:

AlertThingy: Also allows you to integrate business social media sites, such as Yammer and Huddle.

Skimmer: a brand new (released 3/24) addition to the streaming social media sites, it also incorporates YouTube and flickr and Blogger.

If you are looking for a browser that incorporates social media, try Flock. Powered by Mozilla, it is a fantastic browser for anyone with a heavy social media life. All of your social media sites can be updated from within the browser sidebar. There are many extensions that make it even more useful.

If you want to be a part of helping develop the newest applications, SocialThing! is currently in private beta, so if you want to give it a try, shoot them a message.

What have you implemented to make social networking more efficient? Share your advice in comments.

(photo pilipala9)

Learn From the People You Follow on Twitter

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photo: williamli1983

Like anything else online, Twitter can be just another distraction or it can be a very useful tool.

Looking for ideas on growing a business?
Trying to think of a way to organize your coupons?
Want to know the latest online news or sales?

A well-rounded list of people you follow will give you access to this information right at your fingertips. Seek out people who have similar interests or people who are experts in areas you want to learn about.

Following your friends on Twitter is fun. Following established Tweets and learning from them is smart.

Here are two lists to get you started:

TwitterPower150
Twitter Grader Elite – Top Users