acquired by Intuit


According to an email sent out Monday to all users of, the site has entered into an agreement to be purchased by Intuit (makers of Turbo Tax and Quicken)

Never fear though – isn’t going to become just another Quicken. As the company acknowledges, each site serves different needs and targets different users and each site will be marketed separately.

From the Founder/CEO’s email:

What’s not going to change will stay the way you like it: free, easy-to-use and constantly improving.

What will change

As outlined in today’s press release and my blog post, after the acquisition closes, the team will contribute to improving the financial lives of tens of millions of consumers and small businesses. I’ll personally be taking on the role of GM of Intuit’s Personal Finance group responsible for online, desktop and mobile consumer personal finance offerings. Joining Intuit enables us to bring our vision of helping consumers understand and do more with their money to millions of Intuit customers.  This is a compelling combination of our innovative product, technology, and industry leading user interface design with one of the most trusted brands in software.

Read the press release here.

Read my recent post on’s features here.

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